This week I had the privilege of co-presenting with one of my best friends, mentor, and truly all around great guys, Jay Baer, President of Convince and Convert, and 2x author, his latest work Youtility, why smart marketing is about help not hype (grab this if you haven't, one of the best business books you can read this year).
The subject of our Econsultancy webinar centered around the finer points of content marketing planning in preparation for 2014, something we're actively taking our clients through at ethology now - tis the season.
As new prospects are on-boarded, and efforts audited, we often find a huge void related to centralized content strategy and planning, seeing efforts focused at the tactic level (search, social, email, etc.), lacking cross-channel unification, and therefore leaving opportunity and ROI on the table. Given recent studies showing content marketing as a top focus for organizations this year, we pulled out some of the more important topics and tips that companies should focus on when planning a more integrated and fruitful effort for 2014.
In the webinar we discuss:
1. How to refocus your content efforts around help, not hype #YOUTILITY
2. When and how to use social media to promote your content, and vice versa
3. What trends and best practices you should use for staffing your content marketing program
4. Why integrating your content marketing efforts will maximum return
5. How to better understand your customers, and develop insights for content topics
6. How to pick the right content execution for each topic
7. How to measure the impact of your content efforts
8. How much should you be spending on content marketing in 2014
Please check out the Slideshare presentation below, we'll post the link to the full Econsultancy presentation including audio when available (any day now).
Visit https://www.slideshare.net/mcorak/8-mustdos-for-your-2014-content-marketing-plan for the full presentation