Integrated Content Marketing Strategy SEMPO Webinar

Yesterday I had the pleasure of presenting on the February SEMPO (Search Engine Marketing Professionals) Webinar, certainly a great honor.  The title of my presentation was "Developing an Integrated Content Marketing Strategy," and topics included:

  • What is content marketing?
  • The place content marketing plays in today's digital marketing strategy
  • How search marketers can capitalize on the movement
  • Steps to develop your content marketing strategy
  • Operational points of integration critical in integrated execution

Check it out, feedback welcomed:


View more presentations from

Mike Corak