Yesterday I had the pleasure of presenting on the February SEMPO (Search Engine Marketing Professionals) Webinar, certainly a great honor. The title of my presentation was "Developing an Integrated Content Marketing Strategy," and topics included:
- What is content marketing?
- The place content marketing plays in today's digital marketing strategy
- How search marketers can capitalize on the movement
- Steps to develop your content marketing strategy
- Operational points of integration critical in integrated execution
Check it out, feedback welcomed:
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