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    <loc>http://digitalmarketingstrategy.com/blog</loc>
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  <url>
    <loc>http://digitalmarketingstrategy.com/blog/running-marketing-one-and-the-same</loc>
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    <lastmod>2014-05-01</lastmod>
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      <image:title>Blog - Running &amp; Marketing, One and the Same?</image:title>
      <image:caption>Photo from Flickr. Uphill - Explored by Don McCullough</image:caption>
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  <url>
    <loc>http://digitalmarketingstrategy.com/blog/facebook-reach-got-you-down-make-the-most-of-your-paid-efforts</loc>
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      <image:title>Blog - Facebook Reach Got You Down? Make the Most of Your Paid Efforts</image:title>
      <image:caption>Pulled from eMarketer article Are You Seeing A Change In Your Organic Reach on Facebook:  http://www.emarketer.com/Article/You-Seeing-Change-Your-Organic-Reach-on-Facebook/1010755/1</image:caption>
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  <url>
    <loc>http://digitalmarketingstrategy.com/blog/banner-ad-best-practices</loc>
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    <lastmod>2014-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50fcb2e2e4b01072fd306695/1396901485606-PL7KX7RHE6S3UKYQYA1Q/BankofAmericaDisplayAd</image:loc>
      <image:title>Blog - Banner Ad Best Practices</image:title>
      <image:caption>Bank of America digital display ad. 1 - 2 - 3 is a nice touch, but there is a lot to get across on this message that would require the viewer to invest "effort &amp; time" to read. Cash back, rewards, bonus, etc</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50fcb2e2e4b01072fd306695/1396901559621-6FXC7TLDKR97S3417AN8/NestDisplayAd</image:loc>
      <image:title>Blog - Banner Ad Best Practices</image:title>
      <image:caption>Nest Thermostat digital display ad. One message that the viewer can easily digest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50fcb2e2e4b01072fd306695/1396901665465-RA6NE7W97O073HYCQQPP/iTunesRadioBrokenBellsDisplayAd</image:loc>
      <image:title>Blog - Banner Ad Best Practices</image:title>
      <image:caption>iTunes Radio display ad. Couple messages, but clearly translates in the hierarchal format. What, who, how</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50fcb2e2e4b01072fd306695/1396901616002-HQS8HTQ8SZ3CEV64WITX/NestProtectDisplayAd</image:loc>
      <image:title>Blog - Banner Ad Best Practices</image:title>
      <image:caption>Nest Protect digital display ad. Draws attention to the interesting image which also includes the brand name.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50fcb2e2e4b01072fd306695/1396901749434-NZ88UD9LFTF33CUBPPUE/DisneyVacationsDisplayAd</image:loc>
      <image:title>Blog - Banner Ad Best Practices</image:title>
      <image:caption>Disney Cruise Line display ad. Other than a 20% offer, there is a lot to understand in this ad. Would be interesting to see if instead of the tiny print they included more pictures of either the cruise ship or locations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50fcb2e2e4b01072fd306695/1396901786843-Q550LE70LGI5ROU75X4R/Forever21DisplayAd</image:loc>
      <image:title>Blog - Banner Ad Best Practices</image:title>
      <image:caption>Forever 21 digital display ad. Pretty straight forward offer message and sense of urgency with end date.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50fcb2e2e4b01072fd306695/1396901836766-V9FO9WR062L0XV6D5CH5/AmericanEagleDisplayAd</image:loc>
      <image:title>Blog - Banner Ad Best Practices</image:title>
      <image:caption>American Eagle display ad. Did you spot the brand logo? Probably not at first glance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50fcb2e2e4b01072fd306695/1396901865776-UTTIBSMIJW3ONXAX636L/AMericanEagleGoodDisplayAd</image:loc>
      <image:title>Blog - Banner Ad Best Practices</image:title>
      <image:caption>American Eagle display ad. This one is very clear on the brand!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/50fcb2e2e4b01072fd306695/1396901892778-PL7QXK6MMQ0WXO5Y37Q9/SportsAuthorityDisplayAd</image:loc>
      <image:title>Blog - Banner Ad Best Practices</image:title>
      <image:caption>Sports Authority digital display ad. Very clear brand and message to get your winter gear.</image:caption>
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  <url>
    <loc>http://digitalmarketingstrategy.com/blog/look-a-likes-an-underutilized-tactic</loc>
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    <lastmod>2014-05-01</lastmod>
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      <image:title>Blog - Look-A-Likes, an Underutilized Tactic</image:title>
      <image:caption>Getty Images. Flickr. Lana Isabella http://www.gettyimages.com/detail/photo/contrasts-royalty-free-image/149397808</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://digitalmarketingstrategy.com/blog/why-challenger-brands-are-well-suited-to-compete-in-digital</loc>
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    <lastmod>2014-03-08</lastmod>
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      <image:title>Blog - Why Challenger Brands Are Well Suited To Compete in Digital</image:title>
    </image:image>
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  <url>
    <loc>http://digitalmarketingstrategy.com/blog/the-top-superbowl-digital-marketing-moments</loc>
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    <lastmod>2014-02-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/50fcb2e2e4b01072fd306695/1392159038777-U11ZGWSHY3UZI8N5A0KP/captain-america-movie.png</image:loc>
      <image:title>Blog - The top #SuperBowl digital marketing moments</image:title>
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      <image:title>Blog - The top #SuperBowl digital marketing moments</image:title>
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      <image:title>Blog - The top #SuperBowl digital marketing moments</image:title>
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      <image:title>Blog - The top #SuperBowl digital marketing moments</image:title>
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    <loc>http://digitalmarketingstrategy.com/blog/8-must-dos-for-your-2014-content-marketing-plan</loc>
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    <lastmod>2014-05-01</lastmod>
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    <loc>http://digitalmarketingstrategy.com/blog/moving-to-a-customer-centric-approach</loc>
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    <lastmod>2013-04-23</lastmod>
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      <image:title>Blog - Moving to a Customer Centric Approach</image:title>
      <image:caption>From Adobe Report: The ROI from Marketing to Existing Customers.</image:caption>
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    <lastmod>2014-05-01</lastmod>
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    <lastmod>2014-05-01</lastmod>
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    <lastmod>2014-05-01</lastmod>
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    <loc>http://digitalmarketingstrategy.com/blog/2011/04/mountain-travel-symposium-2011-mts2011-marketing-online-tools-strategies-to-grow-t</loc>
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    <lastmod>2014-05-01</lastmod>
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    <loc>http://digitalmarketingstrategy.com/blog/2011/02/7-social-media-tips-for-hospitality</loc>
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    <lastmod>2011-02-21</lastmod>
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    <loc>http://digitalmarketingstrategy.com/blog/2010/11/black-friday-2010-a-digital-marketers-view-of-early-a-m-activities-year-2</loc>
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    <lastmod>2010-11-26</lastmod>
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    <loc>http://digitalmarketingstrategy.com/blog/2010/09/spy-fus-keyword-groupie-pre-release-review</loc>
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    <lastmod>2014-05-01</lastmod>
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      <image:title>Blog - SpyFu's "Keyword Groupie" Pre-release Review</image:title>
      <image:caption>SpyFu Keyword Groupie - Nike</image:caption>
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    <loc>http://digitalmarketingstrategy.com/blog/2010/08/relevant-content-in-email-gaining-customer-advocates</loc>
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    <lastmod>2010-08-04</lastmod>
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    <lastmod>2010-05-04</lastmod>
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    <loc>http://digitalmarketingstrategy.com/blog/2010/02/10-common-pitfalls-for-email-and-tips-to-enhance-your-email-marketing-efforts</loc>
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    <lastmod>2010-02-06</lastmod>
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    <lastmod>2009-10-31</lastmod>
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    <lastmod>2009-08-18</lastmod>
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