A week ago I was lucky enough to present at Social Media for Business (SMAZ), an Arizona social media conference that draws over 300 attendees from the state and beyond. Fred von Graf, the curator and networking machine Arizona is so very lucky to call our own, always puts on a great show, and this time, SMAZ featured Jay Baer and Amber Naslund's book tour stop for "The Now Revolution" a social media must buy, and a must see if they come to your town. I'm definitely blessed - Fred has allowed me speak multiple times knowing that I'll bring something new to the table if asked to do so. While I've presented planning steps, resourcing suggestions, and orchestrated content marketing and strategy discussions around social at SMAZ, and have seen many others present how-to's, talk about metrics, inspiration, and more, I couldn't recall seeing an industry focused presentation beyond some great ones geared towards non-profits. In turn, I created and presented "Social Media Best Practices for Hospitality" an industry focused tip deck that I hope you find helpful, and I hope to expand on as time goes on.
Of course, there's some number of them to allow this post to "go viral" - 8 in this case. In order, the tips you'll find inside include:
- Understand Content Demand In Relation to Your Business
- Identify, Quantify, and Examine the Opportunity Around Topical Points of Interest
- Organize Internally for Success
- Be Hospitable (for crying out loud)
- Encourage the Behavior you Desire
- Social Location/Mobile Opportunities
- Get the Right Kind of Help
- Utilize Remarketing to Extend the Conversation
Take a look and let me know what you think. Was there something I missed? I've also included some references to properties doing it right - be sure to follow them for real life references beyond the relevant life of this slide deck! Thanks to Altimeter Group and Jeremiah Owyang for the great study referenced, and as always, Brian Solis and JESS3 for the Conversation Prism (I have one in my home and work offices, what would I do without it?).